Sách - Selling the American People - Advertising, Optimization, and the Origins by Lee Mcguigan (UK edition, paperback) tại Pretty Cosmetics
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Ships from and sold by EXPERAL Singapore. Origin: United Kingdom (Imported). Condition: Brandnew. Pages: 352. How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet. And yet, Lee McGuigan tells us in this eye-opening book, digital advertising was well underway before the widespread use of the Internet.: Còn hàng
Giới thiệu Sách - Selling the American People - Advertising, Optimization, and the Origins by Lee Mcguigan (UK edition, paperback) tại Pretty Cosmetics
Ships from and sold by EXPERAL Singapore
Publisher: MIT Press Ltd
Origin: United Kingdom (Imported)
ISBN 13: 9780262545440
Condition: Brandnew
Binding: paperback
Pages: 352
Dimensons: 153 x 229 x 35 | 416 (gram)
---------------------------------------- How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet.Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in this eye-opening book, digital advertising was well underway before the widespread use of the Internet. Explaining how marketers have brandished the tools of automation and management science to exploit new profit opportunities, Selling the American People traces data-driven surveillance all the way back to the 1950s, when the computerization of the advertising business began to blend science, technology, and calculative cultures in an ideology of optimization. With that ideology came adtech, a major infrastructure of digital capitalism.
To help make sense of today''s attention merchants and choice architects, McGuigan explores a few key questions: How did technical experts working at the intersection of data processing and management sciences come to command the center of gravity in the advertising and media industries? How did their ambition to remake marketing through mathematical optimization shape and reflect developments in digital technology? In short, where did adtech come from, and how did data-driven marketing come to mediate the daily encounters of people, products, and public spheres? His answers show how the advertising industry''s efforts to bend information technologies toward its dream of efficiency and rational management helped to make "surveillance capitalism" one of the defining experiences of public life.
Giá sản phẩm trên Tiki đã bao gồm thuế theo luật hiện hành. Bên cạnh đó, tuỳ vào loại sản phẩm, hình thức và địa chỉ giao hàng mà có thể phát sinh thêm chi phí khác như phí vận chuyển, phụ phí hàng cồng kềnh, thuế nhập khẩu (đối với đơn hàng giao từ nước ngoài có giá trị trên 1 triệu đồng).....
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Công ty phát hành | Penguin Books |
Nhà xuất bản | Penguin |
ISBN-13 | 9780262545440 |
Loại bìa | Paperback |