Sách - Brand Singapore (Third Edition) : Nation Branding in a World Disrupted by Covid-19 by Koh Buck Song (paperback) tại Pretty Cosmetics

Giới thiệu Sách - Brand Singapore (Third Edition) : Nation Branding in a World Disrupted by Covid-19 by Koh Buck Song (paperback) tại Pretty Cosmetics

Ships from and sold by EXPERAL SG

Publisher: Marshall Cavendish International (Asia) Pte Ltd

Origin: Singapore (Imported)

ISBN 13: 9789814928380

Condition: Brandnew

Binding: paperback

Pages: 304

Dimensons: 130 x 198 x 20 | 254 (gram)

---------------------------------------- How can brand Singapore renew itself once again, amidst a global pandemic? Reputation is precious, more than ever, in the face of deep global displacements exacerbated by Covid-19. Top talent and hot money typically gravitate only to the most attractive, respected nations. For a nation as small and as young as Singapore, its brand is its most valuable asset, as seen in its stunning ascent from Third World to First World in just 30 years since 1965, spearheaded by targeted country branding that builds on unique, longstanding brand attributes. This fully revised and updated edition of Brand Singapore analyses the challenges and opportunities of its latest repositioning for a post-Covid-19 world. The book also examines major events of the last four years since the Second Edition, including the "Passion Made Possible" country brand concept, the 2020 General Election, the reserved Presidency and the Singapore Bicentennial's revised perspectives on 700 years of ancient history. "A must-read for all policy-makers and business leaders. The secret of Singapore's success is precisely uncovered by Koh Buck Song." - Yasu Ota, Nikkei Asian Review, Japan

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